Last week Titanic Belfast was proud to host I Supermodel, China’s version of America’s Next Top Model and one of the world’s biggest reality TV shows, with over 280 million viewers.
The iconic Titanic Belfast played host to the show were models compete in a series of challenges to win a £1 million modelling contract with Kate Moss’s agency Storm.
The models not only faced their penultimate challenge of the series at Titanic Belfast but also got to enjoy the award-winning exhibition, which tells the story of the Titanic, from her conception in Belfast in the early 1900s, through her construction and launch, to her famous maiden voyage and tragic end.
Titanic Belfast’s Chief Executive, Tim Husbands MBE, commented, “We were delighted to host a key stage of the I Supermodel competition at Titanic Belfast! With over 280 million viewers (20 times more viewers than the Great British Bake Off final!), this is a fantastic opportunity to increase awareness of Belfast and Northern Ireland and capitalise on the international appeal of the Titanic story.”
“Through our yearly trade missions to China, we have really noticed an increased interest in Titanic Belfast – and know that I Supermodel will take this to new levels! China is one of our key markets, having welcomed approximately 25,000 Chinese visitors since opening in 2012. Every year we continue to see growth. At Titanic Belfast we are committed to the market and staff will soon be undertaking a Chinese Welcome Training Programme to enhance the experience for visitors from China.”
“When Chinese visitors arrive at Titanic Belfast they love the interactive experience, the captivating story of the Titanic and the impressive building, located right at the birthplace of the famous liner – the models were no exception!”
Northern Ireland beat off stiff competition from Scotland to host the show. A total of two episodes were filmed in Northern Ireland, other filming locations alongside Titanic Belfast, included Culloden Estate and Spa, Mount Stewart and Belfast City Hall.
Kain Craigs, founding partner of the Iconic Golf Group, which helped secure the opportunity commented, "It has been a pleasure to help orchestrate this multi-dimensional promotional project. It was a tough pitch to win the film hosting at such short notice but thanks to a good public-private team effort lead by Tourism Ireland and Tourism NI the opportunity was seized. The flexibility and proactive nature of Titanic Belfast really impressed the Production Executives. Northern Ireland has many unique selling propositions, it's blessed with creative people and authentic experiences."
Titanic Belfast is a tourism icon on the national and international stage and was recently included in Lonely Planet's Ultimate Travelist of 500 of the world's most striking locations, featuring everything from imposing temples to hidden gems, after only three years in operation and was named the ninth best rated museum in the UK Travellers’ Choice™ awards, announced by TripAdvisor.